| FAMILY NAME Pinus contorta of the Family Pinaceae. COMMON BRANDS HEIGHT/WEIGHT PROPERTIES What exactly is in a name? Ask the Denim Pine advertising Association, based in Quesnel, British Columbia. The Denim Pine tale is a triumph of marketing, designed by Lynn Pont. Pont found a way to turn the proverbial sow’s ear into a silk bag when she created a unique concept of marketing and advertising pine damaged by Blue Mountain pine beetles. Pont noted the similarity of colour of her jeans into the color of the pine. She and her husband Shane helped to make the Denim Pine advertising Assn. to explore and advertise value-added uses for stained timber. “individuals buy washed oak, where wood happens to be colored with blue or green, and use it for cabinetry and flooring. Why would not they would like to make use of the real, normally coloured lumber?” Pont claims. Colour comes obviously as the result of assault from mountain pine beetle, which burrows underneath the bark of pine woods and presents a fungi that transforms the wood azure but. will not impact the top-notch the timber in virtually any other way. Before the marketing and advertising push, buyers labeled as the wood “bug-kill” and mostly prevented it. Today, denim pine is needs to get attention. “Denim pine can be used for something ordinarily created from pine, just these things will likely be blue-gray, ” says Pont. Pont is quite worked up about the development made to date because of the recently known as material. Association representatives went to the The Log Residence tv show in January, and want to go to various other trade events to display Denim Pine’s uses. The association has additionally developed a Web site at www.denimpine.ca. One of the first certified users of this trademarked product is Lori Gunderson of Eagleye Log Homes. Gunderson utilizes the stained logs inside her sign domiciles. She states the wood is much like any kind of pine, except the material has already been dried prior to it being cut. Finding Chance from Destruction British Columbia Minister of Industry Allan Rock praises the association. “Out of the devastation the blue hill pine beetle has taken to your forests, the resourcefulness of British Columbians has resulted in a big worldwide marketing and advertising possibility.” The organization stresses that the wood is environmentally sound; the wood is colored ahead of the tree dies normally. Besides, different affected teams, like the Nak’azdli very first countries, the Industrial Wood and Allied Workers of Canada, the private industry and municipality, are represented on Denim Pine advertising Assn.’s board of administrators. Made from Lodgepoles Donald Culross Peattie, inside the book a normal History of west Trees writes about lodgepole pines. “As you cross the truly amazing flatlands of Montana or Alberta and attain at last the base of the Rockies, the thing is that that the mountains tend to be swathed nearly to their bases in an excellent area of even-aged pines.” Peattie writes the live lodgepole pines have yellow-green foliage, darker than the aspens that grow around them. “Frequently, though, hundreds of acres will be crowded with dead yet still standing lodgepoles, killed by fire or the far more insidious beetle.” Peattie writes westerners sometimes refer to the sight as “ghost forests.” |